
Some people see the problem.
Lauran wants to know, why it keeps happening.

Long before The Rethink Project™ had a name, Lauran was paying attention to what happens between people—and the tensions that shape human interaction.
OPENING STORY
“She Was Paying Attention”
THE PERSPECTIVE
Experience behind the perspective.
Lauran brings more than two decades of leadership experience across military, healthcare, corporate, and organizational environments to her work as an organizational psychologist, speaker, executive advisor, author, and researcher.
Her perspective combines a deep understanding of human behavior with firsthand experience inside complex systems where communication, accountability, and trust have practical consequences.
I have always been less interested in what happened than in why it keeps happening.
Three Acts That Shaped Her Perspective
ACT IV — TODAY IMPACTING THE SYSTEM
Organizational
Psychologist

Forensic Cultural Behaviorist

Executive Advisor

Researcher, Author & Keynote Speaker

About Dr. Lauran Star
Dr. Lauran Star is an organizational psychologist, forensic cultural behaviorist, author, executive advisor, and Army veteran who studies what happens when organizations stop questioning what has become normal.
Drawing on more than two decades of executive leadership and behavioral research, Dr. Star brings evidence, sharp insight, humor, and real-world experience to the stage. Her keynotes challenge audiences to examine the behaviors leaders authorize, the systems organizations reinforce, and the dysfunction people quietly learn to accept.
She doesn't tell audiences what to think. She gives them a different way to see.
FORENSIC CULTURAL BEHAVORIST
I investigate how organizations become what they tolerate—and how leadership behavior turns repeated exceptions into culture.
THE QUESTION SHE COULDN"T LEAVE ALONE:
How does something we once would have questioned become something we accept as normal?
CURIOSITY BECAME A BODY OF WORK
Look past the obvious explanation.
That question became the foundation for Lauran’s work on Cultural Normalization and The Normalization Effect™—and eventually grew into the larger body of work known as The Rethink Project™.
The work has expanded, but the curiosity behind it hasn’t.
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There is almost always more to the story if we’re willing to look again.
FROM THINKING TO PRACTICE
Insight should change what happens next.
The Rethink Project™ gives language and frameworks to patterns leaders may recognize in their organizations. Executive advisory creates the opportunity to examine how those patterns may be showing up inside a specific organization.
Lauran is also Founder & CEO of Ordyn, an organizational advisory firm focused on leadership, organizational effectiveness, and workforce transformation as well as a Chief People Officer.
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Engage with Dr. Star
Give Them Something to Talk About.
Dr. Star’s keynotes blend evidence, humor, and bold ideas that challenge what the room has learned to accept. Your audience will leave seeing differently.
Stop Managing the Symptoms.
Dr. Star identifies what your organization has normalized—and helps redesign the systems keeping it in place.
Change the system. Change the results.
Some Conversations Belong Behind Closed Doors.
Dr. Star works with CEOs and executive teams to expose misalignment, challenge assumptions, and confront the patterns undermining performance.

